Friday, December 13, 2013
Have you planned how to market your book?
I don't have a clue when my book will be released but I know one thing. I don't want it to be lost in the thousands and thousands of books that come out.
We all hope our book will sell but realistically I know that if it is to sell, I have to do most of the work.
I've watched many friends market their first book and I've wondered what I would try. What did they do that made me want to buy their book or at least remember the name of it? What annoyed me and what surprised me? What one market ploy did they do that stood above all the rest?
When I opened my bookstore eons ago, I read every book on guerilla marketing. I wanted everyone in town to come to my store and purchase our goods. Some of my tactics worked--some flopped.
I expect the same will happen with my book marketing. Already I've had people offer to host a blog tour for me and another person offered to host a booksigning in their store.
Will these methods really make a difference? Or will the difference come from the contacts I've made over the years?
When I've bought books it's usually because I know the author already. I like who they are and want to support them. But what about the people out there who don't know me? Do they really want to read what came out of my head?
Writing the book was easy. The job of getting a reader to read it is much harder. I have my work ahead of me.
I would love to hear what marketing methods annoy or delight you!