Thursday, January 15, 2015
When to Market your Book
I'm not going to tell you here to build your online presence Or grow your numbers. Or to paste the cover of your book and an Amazon link on every tweet you send or every Facebook post you write.You are already doing that, I'm sure.
What I'm going to tell you is when you should begin to market your book. But it isn't when you learn the release date. Or when you first see your cover. Or even when you get your contract.
I've owned two successful businesses in my life. The first one--a construction company. The second--a bookstore. So I know something about marketing.
We owned our construction company for over twenty years. Not once did we advertise. So how did we get steady business? By word of mouth.
We cared about our customers. We cared who they were and built relationships with them.
As for my bookstore, in the first year, we grew the profits by over 30%. Sure we brought in new merchandise but don't you think our customers could have gone to WalMart to buy their book for a much cheaper price than come into our store?
We built a relationship with our customers. We showed we cared by communicating with them and filling their needs on a personal level.
So what about selling your book? When should you start marketing it?
The minute you start to write. The minute you meet someone. And I don't mean you should tell them about your book. What I'm saying is to develop meaningful relationships even with others online. Not spamming them. Not joining their page and never communicating. Not caring when they voice a real concern.
I tend to buy books from authors who communicate a certain caring attitude. Sure, a writer can't have a one-to-one relationship with all of her followers but she can with many. And that's where the word-of-mouth enters.
I buy books from authors I like. Trust me. If I saw something online about you that I totally disagreed with, I would stop reading your work. No matter how great your book is. That's just the way I am and I tend to think many other people are as well.
I also buy books from authors who are responsive and real in their online presence. I don't think I have to explain that. It takes two seconds to respond to a tweet or a post.
Then I tell my friends about this author. They tell others and soon that author has more people buying their books.
Being a person who cares about who buys your product works. Trust me. It takes well-treated customers to make or break a product. Treat yours with care.