Friday, February 27, 2015
3 Truths 3 Weeks After Your Book Launch
Your first book has launched. Life feels sort of like a fishbowl now. You can't hide out in the coziness of your office in your pajamas dabbling over your next book. You are expected to do more than that now that your novel was finally published.
Have these 3 truths hit you yet?
1. NOT EVERYONE LOVES YOUR BOOK Of course you knew that. You don't even love your book more than you do some of your favorite authors' books. Didn't you find that mistake on page 234? Why on earth did you write such a blah description of setting in the first chapter? You wrote this book five years ago. It took two years to come to publication. How can anyone love what you wrote?
Sound familiar? I knew my best friend would read my book. I also knew it isn't her genre. I also knew many of my friends would buy the book to support me and when I didn't hear back from them that they loved it, I knew they were being polite. I appreciate that. I do that to writers whose books don't thrill me as well. But many writers secretly wish for an avalanche of love for their work. Get over it. It rarely happens.
2. MARKETING STINKS A long time ago, you were warned that writers had to do most of the legwork to get their book out there. When the time finally comes, you realize they were right. You tweet your book, post reviews--beg for reviews--overdo your comments on Facebook, and send to newspapers and plan book signings all to convince one other person to give your book a chance.
Are you like me? I'm an introvert. I don't enjoy tooting my own horn. The thought of standing in front of people to talk about my book makes me keel over in fear. But it's the new hat writers must wear. That's why I did most of my marketing early on-- before I wrote my book. I tried to create real relationships so that when the time came, a reader will buy my book based on what they know about me. They still might not like it but hey, they gave me a chance.
3. YOUR NEXT BOOK WAITS TO BE WRITTEN You can't stop now. Another book is dying to come out of you. Finding the time to write that book is the challenge but you can do it. Mark off time for marketing and social media and begin again.
I should add one more truth: That love will return.