Five Months Post Self-Publishing

Five months after self-publishing THE BEND, I'm still learning so much. If I'm going to repeat this process again next year, I wanted to learn as much as I can with my first.

To date, I've earned more royalties with this book than with the traditional publisher and my first book. But those earnings come with a price--marketing costs. I committed to using as many marketing opportunities as I could to get my book out there. Every day, a zillion books come onto Amazon. How will someone know about mine if I don't advertise it? At least until word-of-mouth kicks in and that may never happen. I scoured the Internet for promo sites and of course, BookBub is  #1--but cost-prohibitive for this writer. So I started smaller.  Bargain Booksy, Ebook-Soda, My Book Place, Book Reader Magazine, Book Man, Bargain E-Hunters and Amazon ads. I tracked those that worked (sold my book) and those that didn't. I did not reduce the cost of my book for any but I plan to do a 99 cent sale in the coming weeks using the site that produced the best marketing for THE BEND.

Overall, the Amazon ads have given my book the most exposure but I'm breaking even on cost to sales. But since my book is still new, I prefer to have my cover in front of readers using this method. It's hard to count the pages read KENP but those have continually increased over the months so I feel there is residual effect and that is money earned.

Along with monthly promotions, I've connected with a producer to create an audio version of my book through ACX. I've read where many readers prefer to listen to a book on their phones or IPad so going that route might be worthwhile. It costs nothing and again, Amazon does most of the work for you through their program. My timeline for delivery is early fall in time to promote for Christmas shopping.

Finally, my biggest challenge has been garnishing reviews. I added a request to the back of the book hoping that would help. I've found more readers leave reviews on GoodReads than Amazon and trying to bridge that gap frustrates me. More reviews on Amazon help sell the book.

I also tweaked my book cover to add words that are used in search engines when a reader is looking for a particular genre --like psychological thriller, heart-pounding, etc. In my Amazon ads, I added search words that come up when I typed in thrillers. I also studied the top sellers in my category and used words from there that worked for my book.

Overall, the marketing of a book takes more work than writing the book. There have been days when I wanted to stop and let it go but then I remembered how long it took me to write THE BEND. It deserves a good shot. Plus, think about this--ads are run for famous writers' books long after they first come out--a year or more. Why should I settle for less for my book?

Happy Marketing!

Self-publishing three months later

It's been awhile since I've written a blog post so I thought I would share what's been happening with my book and writing life in general. It seems blogs and reading them are so time-consuming anymore with all the other social media one has to keep up with.

On Memorial Day, I gave my book away, THE BEND, for free. One day. 1,000 readers took me up on my offer. Much more than I expected but I did it as a promotion. The next day my Amazon rating was much lower, Then I sold the highest number of  books on Tuesday. My page reads also increased significantly. All in all, the promotion did what I had hoped it would do--create more interest in my book. A few weeks ago, I did a Panera gift card giveaway and to enter the person only had to follow my Amazon page. I gained over 1400 followers who will be notified when my next book comes out next year.

All this promotion work isn't easy. But it is necessary or my book will never get out there. Posting a book on Amazon guarantees no sales at all. It's work. Hard work. I miss just writing but so far I have made more money doing the self-publishing route than I did in three years with a publisher.

I am also deep in checking out all these book promotion sites such as BookBub --but there are smaller more affordable ones I am using first. I have one set up for next Sunday for $15 and a free one the same day. I am using Amazon's promotions and will offer a reduced price on my book in August or Sept and combine it with one of these promo sites.

I consider this year with THE BEND the time to learn about book marketing to prepare for my next novel. Maybe I'll be better at it when I release the next one. Also doing work with setting up an audio version which can be done through Amazon as well. Got to take a deep breath to dive into that one as there is a learning curve there too.

Finally, I am editing with my CP's help my next book for the second time around. A chapter a week.

And my son-in-law wondered if I was bored at home all day.  Not A Chance.

Why do we writers write?

Here are my facts:

Traditionally published book 2015 with medium-sized publisher--sold almost 500 books made a little over $100 in royalties so far.Took two years to be published and write. Paid editor $$$+

Self-published book two weeks ago--sold over 50 books and have made more in royalties than above. Took over a year to write, a month to publish, paid editor $$$+

Article for magazine this fall--took ten minutes to write--earned $100 for 1,000 words. 

Chicken Soup for the Soul --took ten minutes to write--earned $200.

So why do we write with these kind of facts? In my ten plus years of writing, I know of only a handful of writers who made it with a big publisher and/or got a three book deal. When I owned a bookstore and attended conventions, I dreamed of becoming one of the writers people stood in line to get an autographed copy of their book. In reality, I knew that dream would never materialize.

But is it the dream that keeps us going? Surely not the time or money.

For me it comes down to this: I have stories I want to share. I want to take others on the emotional journey I have gone on. I want one or two people to think about what I wrote and maybe it will make a small difference in their life.

Is it enough and is that dream satisfying enough? 

Go back to the top of this post and spin your own numbers. But maybe you will be one of those who breaks through, makes a ton of $$ and I stand in line for your autograph. I hope that is true because it offers still more hope to many.

I write. I share, It's what I do. 

And it's enough. 

When Self-Publishing Looks You in the Mirror

I can't believe I'm writing this post. Maybe I am because I want to make 2017 count. Maybe because I wasted time last year or maybe because I made major writing changes in the past six months. Who knows but as I type these words, part of me is screaming to run.

For over ten years, I've been against self-publishing. I felt it was only a last resort, not a viable option. I'd seen too many books with poor editing, misspelled words, and horrible plots. I didn't want to be one of those writers.

Was I a snob or what? Only Traditional for me. An agent. A publishing house. I wanted to be a real author. How else would I be valid?

Oh, I had it bad. 

If you read my last post, you remember I parted ways with my agent and have grown tired and frustrated and disillusioned with the writing process. My first novel was published traditionally. Since then, I've had what you call close but no cigar moments.

I realize a lot of factors come into play with the acceptance of any book, article etc. I also realize how scary it is to think your book is good enough to send out  without a team of experienced publishing people behind it.

But I also hope one or two more people might want to read what I have to say. That's all. I'm not expecting an avalanche of readers. Already did that and have found if you don't do the marketing, not much happens. So either way, it is work.

After spending so many hours, months and years in the publishing industry, starting with buying and selling books in my bookstore, noting what sells, what returns, and then finally writing myself, I'm not a newbie. I understand what it takes to sell. 

Not trying is giving up, though. 

Last night, a good writer friend and I played with a sample cover to start the process. I've written a suspense book and asked for her input as she was my beta reader. I told her I had a year to do this. I need that time to learn, ask questions, push my fears aside, and pray.

Publishing this book might be the last book I ever publish. Or not. For now I'm taking that first step. A baby one. Of course. But at least I'm doing and that's what counts. 

In the meantime, between panicking over this post and process, I'm writing a story for my granddaughter like I said I would. A romance. A modern-day find-your-prince book.

Just can't stop writing. Hope you don't either.