Five Months Post Self-Publishing

Five months after self-publishing THE BEND, I'm still learning so much. If I'm going to repeat this process again next year, I wanted to learn as much as I can with my first.

To date, I've earned more royalties with this book than with the traditional publisher and my first book. But those earnings come with a price--marketing costs. I committed to using as many marketing opportunities as I could to get my book out there. Every day, a zillion books come onto Amazon. How will someone know about mine if I don't advertise it? At least until word-of-mouth kicks in and that may never happen. I scoured the Internet for promo sites and of course, BookBub is  #1--but cost-prohibitive for this writer. So I started smaller.  Bargain Booksy, Ebook-Soda, My Book Place, Book Reader Magazine, Book Man, Bargain E-Hunters and Amazon ads. I tracked those that worked (sold my book) and those that didn't. I did not reduce the cost of my book for any but I plan to do a 99 cent sale in the coming weeks using the site that produced the best marketing for THE BEND.

Overall, the Amazon ads have given my book the most exposure but I'm breaking even on cost to sales. But since my book is still new, I prefer to have my cover in front of readers using this method. It's hard to count the pages read KENP but those have continually increased over the months so I feel there is residual effect and that is money earned.

Along with monthly promotions, I've connected with a producer to create an audio version of my book through ACX. I've read where many readers prefer to listen to a book on their phones or IPad so going that route might be worthwhile. It costs nothing and again, Amazon does most of the work for you through their program. My timeline for delivery is early fall in time to promote for Christmas shopping.

Finally, my biggest challenge has been garnishing reviews. I added a request to the back of the book hoping that would help. I've found more readers leave reviews on GoodReads than Amazon and trying to bridge that gap frustrates me. More reviews on Amazon help sell the book.

I also tweaked my book cover to add words that are used in search engines when a reader is looking for a particular genre --like psychological thriller, heart-pounding, etc. In my Amazon ads, I added search words that come up when I typed in thrillers. I also studied the top sellers in my category and used words from there that worked for my book.

Overall, the marketing of a book takes more work than writing the book. There have been days when I wanted to stop and let it go but then I remembered how long it took me to write THE BEND. It deserves a good shot. Plus, think about this--ads are run for famous writers' books long after they first come out--a year or more. Why should I settle for less for my book?

Happy Marketing!

What I'm learning about Self-Publishing

I took on self-publishing with hopes I could birth a book that sat on my computer. I didn't realize that although part of the process would go smoothly, other parts would not. 

I started with Kindle Publishing--an easy process once I uploaded my edited book. The program virtually did everything for me. I then let my followers know my eBook would be available on Kindle. I decided to set a designated pre-order date to allow me to build an audience and create advertising. Part of me wishes I had not done it a month out, but as time passes, I'm glad I've had that time.

Why? Because readers asked me for a paper version and Nook version. 

Uploading the book to Barnes and Nobles was not as simple as Kindle. It took more work but when the final approval came through, I did a fist pump. 

But doing paper? I checked out CreateSpace and Kindle's version and finally, last Monday decided to tackle CreateSpace. Let me say, I learned more about laying out covers and my Word doc than I ever knew before. I am very techie challenged but persevered. I had to resize and design my cover, change the spacing and special effects on the book--I dreaded their emails telling me what my book needed still. On Friday, I ordered a proof. 

After determining from where my book would release, I dove into advertising. I began with Facebook and created a short video on an independent site. Facebook lets you set a price limit so I started with ten dollars and ran the video. Then I did a simple post announcing the Pre-Order status. My thoughts are I must get people to know about me and then my book if I hope for sales. I used to do advertising for my bookstore and do believe in constant marketing with ads within a budget. 

I've got 18 days until release. It's unknown territory and might flop. Or it might not, You don't fail unless you stop trying. I have not stopped yet.

I hope you never give up on your dream and give it all you've got! Life is short. Dreams color our lives. This is my dream--produce and present a book you will remember long after the lights go out.

Celebrating my Second Novel

NOW AVAILABLE FOR PRE-ORDER

Kate Snow is tired of running from her past. Ever since her near-death experience, she sees details in photographs other people can't. At first, she saw it as a gift, but she’s no longer sure if it’s a blessing or a curse. She wants to forget about being the Miracle Girl—the lone survivor of the explosion that killed everyone she loved. With hope for a new beginning and anonymity, Kate accepts a job as a photographer for the daily newspaper in the rural town of Bend, PA. Her first assignment thrusts her into the mysterious disappearance of three women and the discovery of a clandestine women's compound. Uneasy and uncertain who to trust, Kate turns to Seth Abrams, the paper's reporter.

Seth's one desire is to capture the big story that will catapult him to journalistic stardom. Bend's cult-like doings provide the perfect opportunity—until Kate, the new photographer, scoops him. When Kate reveals her secret to him along with her fears about the town, he must choose to help her or use her—and her gift, as his stepping stone to fame.

Will Kate and Seth team up to protect the people of Bend? Or will Kate fall victim to Bend's darker side?

ENTER- The Fear of Submitting your Book

It's one word. One push of a button. One second of my time after all I've done to prepare.

My finger wavers over the key. If I push the button, my book  gets published. Self-published. I've written the cover blurb at least a hundred times. I've revised the cover over and over, seeking advice from other writers and friends. My story has been edited by Beta readers, critique partners, my ex-agent and a professional editor.

I should be ready.

But is any writer ever ready for what comes after they submit their work to the world?

The other day, I read a few nasty comments on Amazon about one woman's book. I endured a bad one myself on my first novel. But this is different. I don't have the backing of a publishing house. I have me. Only me.

The me who did my best to present the best product I can at this point in my writing career.

My husband reminded me how he bid jobs in construction for so many years. Some of his customers loved his work, others complained. He couldn't please 100 % of the people 100% of the time.

I won't either.

Yet still...

I've set the release date. My mother's birthday and the day my father died. Perhaps I chose that date so I can remember it but perhaps to remind me it's just a button. A push of the finger.

So much more in life is important.

When Self-Publishing Looks You in the Mirror

I can't believe I'm writing this post. Maybe I am because I want to make 2017 count. Maybe because I wasted time last year or maybe because I made major writing changes in the past six months. Who knows but as I type these words, part of me is screaming to run.

For over ten years, I've been against self-publishing. I felt it was only a last resort, not a viable option. I'd seen too many books with poor editing, misspelled words, and horrible plots. I didn't want to be one of those writers.

Was I a snob or what? Only Traditional for me. An agent. A publishing house. I wanted to be a real author. How else would I be valid?

Oh, I had it bad. 

If you read my last post, you remember I parted ways with my agent and have grown tired and frustrated and disillusioned with the writing process. My first novel was published traditionally. Since then, I've had what you call close but no cigar moments.

I realize a lot of factors come into play with the acceptance of any book, article etc. I also realize how scary it is to think your book is good enough to send out  without a team of experienced publishing people behind it.

But I also hope one or two more people might want to read what I have to say. That's all. I'm not expecting an avalanche of readers. Already did that and have found if you don't do the marketing, not much happens. So either way, it is work.

After spending so many hours, months and years in the publishing industry, starting with buying and selling books in my bookstore, noting what sells, what returns, and then finally writing myself, I'm not a newbie. I understand what it takes to sell. 

Not trying is giving up, though. 

Last night, a good writer friend and I played with a sample cover to start the process. I've written a suspense book and asked for her input as she was my beta reader. I told her I had a year to do this. I need that time to learn, ask questions, push my fears aside, and pray.

Publishing this book might be the last book I ever publish. Or not. For now I'm taking that first step. A baby one. Of course. But at least I'm doing and that's what counts. 

In the meantime, between panicking over this post and process, I'm writing a story for my granddaughter like I said I would. A romance. A modern-day find-your-prince book.

Just can't stop writing. Hope you don't either.